Know How on A | B Testing

Aug 2018

Dr. Jürgen Schwärzler, D ONE AG: Jürgen has worked the last 10 years as a Data Scientist for Google, Netflix and Uber supporting software development teams with Decision Support through performance measurement and A|B testing.

Algorithm optimization based on A|B testing
Re-shaping business model based on A|B testing
Machine Learning approach to predict future customer actions

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