“Information Permeability” - how you can improve information flows in your company.

Information Permeability



Moritz Haag and Andrei Dmitrenko wrote a white paper on information flows in and out of pharma companies, why they’re crucial and in what ways you can approach it. Feel free to download it from here.

To achieve the required readiness to absorb and process information, companies need to become an integral and active part of their information ecosystem. They need to become receptive to and emissive of information to be able to react quickly to changes. We call this ability of information-driven companies to effortlessly and swiftly absorb, process, and disseminate information “Information Permeability.”

Here's why you should care:

  • Information flows are crucial for innovation and adaptation. If you don't have information, you can't act on it.
  • Effective interaction with regulatory bodies helps to understand and anticipate regulatory changes, making compliance easier.
  • R&D often involves collaborations with universities, research institutes, hospitals, and other companies. A company that is receptive to new ideas, transparent, and open in sharing information is more likely to foster strong, productive partnerships.
  • Understanding market needs and consumer feedback is vital for the success of new products. Make sure you get and learn from this information.
  • The pharmaceutical industry is constantly under public scrutiny. Companies that are transparent about their research findings, product safety, and ethical considerations are more likely to build trust and improve their image.
  • Companies that are open and communicative internally are more likely to have engaged employees motivated to contribute to the company’s mission.

If you have any questions, send us a message and our data-driven consultants will be happy to help out!

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